About Me

Anita Edyati: Sr. Product Owner

As a Senior Product Owner, I turn complex ideas into user-centered digital solutions. I thrive on collaboration, clarity, and building products that drive real impact and lasting value.

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My Story

Hello, I'm Anita Edyati

I’m a Senior Product Owner passionate I’m a Senior Product Owner passionate about creating digital experiences that are not only smart and scalable, but also deeply human. With a background in UX strategy and visual design, I’ve led cross-functional teams through complex challenges in industries such as AI, insurance, e-commerce, and enterprise SaaS. I transform business goals and user needs into intuitive solutions that drive impact and inspire innovation.

My Approach

Designing Clarity from Complexity

I create structure from ambiguity by aligning user insights, business vision, and technical feasibility. My work flourishes through collaboration, storytelling, and strategic execution—from discovery to delivery. I advocate for accessibility, human-centered design, and agile workflows to ensure that every feature benefits both the user and the business.

What I Do Best

Transforming product vision into actionable strategies

 I translate high-level business goals into clear, prioritized roadmaps that guide teams from concept to launch. By breaking down the vision into strategic epics and deliverable features, I ensure alignment across stakeholders while staying focused on outcomes that drive growth and user value.

Focusing on user needs through research and UX thinking

 I advocate for the user at every step by integrating research, usability testing, and UX principles into product planning. From identifying pain points to crafting seamless experiences, I use data and empathy to inform decisions that result in more intuitive, inclusive, and effective solutions.

Leading cross-functional teams toward measurable outcomes

 I encourage teamwork among design, engineering, and business teams—promoting clarity, momentum, and a unified purpose. By implementing agile workflows, sprint planning, and fostering open communication, I ensure that teams remain aligned and concentrated on producing results that are not only functional but also impactful.

What Inspires Me

Designing with Rhythm, Emotion, and Structure

I draw creative energy from music, architecture, nature, and everyday interactions. These influences shape how I think about systems, rhythm, emotion, and visual harmony in product experiences. I am endlessly curious and energized by brands and teams exploring uncharted territory.

Let’s Build Something Bold

Collaboration Starts Here

Whether you’re scaling a platform, reimagining a service, or starting from scratch, I love collaborating with individuals who are passionate about creating meaningful, intelligent, and beautiful digital products.