My Fox DC

Fox 5 is the Washington DC affiliate of FOX Network

The Problem/Opportunity

The website for FOX 5 is in desperate need of an update. The website will continue to be an arm of the broadcast programming. It will continue to feature video segments and live feed. News, weather and local content will continue to dominate the site. The design challenge is to modernize the layout and visual elements without the need for changed architecture of the site.

My Role

I was involved in redesigning every aspect of the User Interface. Start from Website Audit, Competitive Analysis, Sketching, Wireframing, Hi-fidelity Prototyping

Modern the look of the site
Improve the browse functionality and discovery of content
Improve global elements from iconography, video slates to controls
Providing a better experience of seeing related content and call-to-actions